How To Start A Frozen Chicken Business In Nigeria
Frozen chicken sales and production business is a multi-million
dollar industry. It is rightly so because many prefer to buy frozen
chicken basically because its convenient to cook. You will not go
through the stress of slaughtering the chicken, boiling water, peeling
off the feathers and dividing the chicken into parts. Frozen chicken
gives you the opportunity to choose the chicken parts you feel like
Frozen chicken business is so profitable that you can be making as
much as a million naira monthly as a medium scale producer and retailer.
For the purpose of convenience, the
demand for frozen chicken is on the increase. Anyone who invest in this
business can never incur loss. This article will tell you what you need
to know before starting your frozen chicken business. You will also be
enlightened on how to market your frozen chicken. Meanwhile, let us
learn more on some of the health benefits of frozen chicken.
Health Benefits of Eating Chicken
As we all know, chicken is a very good source of protein, likewise
fish and other seafood. Protein builds our muscles, skin, cartilage and
Many consumers attest to the fact that chicken soup or stew is more
delicious than those prepared with beef or other sources of protein.
Chicken prevents bone loss, because it is rich in calcium. It is not
difficult to acquire the calcium because most chicken bones are very
soft and they can be easily chewed. Chewing chicken bones does not just
give strong bones, it gives strong teeth too.
Chicken is rich in phosphorus that helps to aid strong teeth, bones, kidney as well as the liver.
Consuming higher rate of chicken increases our metabolic performance.
Eating more of chicken will keep blood vessels healthy thereby increasing your energy level.
Chicken is rich in vitamin-B that helps prevent cancer.
Chicken consumption improves healthy eyesight.
Consumption of chicken reduces skin problems, and it repairs dry and damaged skin.
Chicken increases appetite because it consists of zinc and this helps in maintaining a healthy appetite.
Having known the importance of chicken to the body, let us now
emphasize on how it can be produced locally. In my previous article
titled 6 reasons you should invest in frozen packaged chicken business, we discussed about the federal government placing a ban on the importation of frozen chicken to Nigeria.
Since there is ban on frozen chicken, it is better to produce it locally. The steps needed to start frozen chicken production.
First, you need to understand the two basic sources to get life chicken to process into frozen chicken –
Rearing birds in your poultry farm, the type of birds for frozen chicken are either layers or broilers.
You can buy birds from poultry farmers.
A lot of people prefer not to go through the stress of preparing life
chicken and so this makes them have preference for frozen chicken.
There are some startup requirements needed to start this business.
Initial Capital To Start Frozen Chicken
To start frozen chicken as a medium scale investor, you will need a
minimum of N2,000,000. Your initial capital will be invested in
purchasing all equipment needed to run the business. Your source of
finance can be loan from any bank, your personal savings, it could come
from partners or any other source you can think of.
Your startup point might not necessarily be a shop, you can start
this business from your home if you have the sufficient space. However
if your home is not spacious enough, that means you will need to acquire or rent a shop either in a market, busy street or your neighborhood.
Frozen Chicken Equipment And Support Staff
There are some basic equipment needed to run this business. Having achieved a standard start up point, it is
important to purchase your working tools. These are as follows:
- Deep freezers
- Knives and Axes
- Bowls and Basins
- Sealing Machine
- Automatic weighing scale
- Lovely polythene bags for packaging
- Tables for cutting
- Heat source (stove or heater)
- Soap and Hand Towels
You will have to hire support staff to make your frozen chicken
business more efficient. If You intent to produce the frozen food on
your own, there should be different sections in your factory, the
slaughtering and feather removal section, dividing section, packaging
section and the distribution section. The sectioning depends on how
large your production is. In hiring staff, make sure you hire dedicated
staff and make sure you treat them right by paying their salary as at
when due. This will make them always happy and more dedicated to their
There are two types of birds that can be used for frozen chicken, and
these are broilers, and old layers. So if you want to buy your birds
from a farm you know what type to source for, and if you are going to
rear it on your own farm, you should take note of the type to invest on.
You have your equipment ready, you know what type of birds to source
for, your space is available, the next step is starting the business.
Interestingly, once the birds have been slaughtered, all the parts are
We have discussed about the production process of this business, let
us go further to branding, and selling aspect. After your production,
there are some steps to consider to make your products acceptable to the
public and they are as follows.
Frozen chicken is a consumable product and so you must create a sweet
name. It must be simple and short, easy to pronounce. The more
appealing your name sounds, the better for your business.
Your Target Market
Where and how you intend to sell your production matters a lot, so
locating a target market is very important. Your target should
basically be those shops that are involved in buying and selling of
frozen foods, hotels, restaurants, institutions with catering facility,
fast food owners, party planners/host. This will definitely help you
increase your production process.
There is more to branding than just creating a unique name, it also
involves creating unique image for your product. The image must describe
your product and this simply means that your product must be
meaningful. Your product name and image will automatically advertise
your product if there is consistency. You can develop strategies on how
you can advertise your product, or better still use the existing
advertising media like online, or offline, advertisement. Tell family,
friends and neighbours about your product. Remember, advertising your
product goes a long way in promoting your business.
You can as well sell in retail, to achieve this means you need to
have a shop, it could be in a residential environment or market
environment where you know that people in that environment will not
depend on their locally reared chicken before they can eat one. What we
mean invariably is that you should locate a strategic area and a high
profile one. Your shop must be easily accessible for your potential and
existing customers to locate you.
This business is a profitable one no doubt about that. Once you or
your staff have gone through the process of washing and dividing into
parts, chicken heads, necks, legs, laps, wings, chest, gizzard are sold
separately,and the minimum amount a kilogram is sold is around N700,
this price can increase during festive period because the demand will
Invest in this business today and realize the potential profit in
it. Feel free to ask questions we will gladly respond. Also share your
success story with us. Wish you all the best.